This page lists 2 titles by Philip Kotler covering Business & Management, priced from $26.99 to $42.99. Every title links to its book page for a full description and current details.
Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management, where he held the S.C. Johnson & Son Distinguished Professorship of International Marketing. Widely described as the father of modern marketing, he helped shape the discipline's core concepts, including the marketing mix. He is the author of Marketing Management and, with co-authors, Principles of Marketing, texts that have defined how generations of students and managers study the field.
